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Spectacle Wearer of the Year

The star-studded search for the UK's hottest specs wearer.

Client
Specsavers

Date
2011

About the Project

The Spectacle Wearer of the Year awards aim to find the nation’s sexiest specs-wearers. This is Specsavers’ biggest event of the year and often attracts a raft of celebrities to the posh finals at Battersea Power Station. The entire campaign was designed from the logo upwards and includes a full English and Irish website, posters, pull-up stands, leaflets and artwork for the final including luxury foiled invites, table plans and programs. The job also entailed a fashion photography shoot with Kara Tointon, the celebrity face of the 2011 competition.